Food & Beverage · International · Live
Mama Fabio Group
Client project · Founded by Fabienne N'dri · International · 2020
Mama Fabio
The brief
Take a local product to international retail shelves
Fabienne N'dri is an Ivorian entrepreneur who developed a unique blend of Afro-Caribbean herbs and spices. The product was excellent. The presentation was not yet ready for the UK and European markets it needed to enter. The brief was to transform a local product into a brand credible for international retail — positioning, packaging, distribution strategy, and digital presence.
What we built
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Brand positioning and naming architecture
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Logo design and full brand identity system
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Product packaging design for UK and European retail standards
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International distribution strategy — UK, France, Belgium
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Website and e-commerce presence
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Social media brand assets and launch strategy